Starz

Creative Strategy, Social Strategy, Copywriting (agency work, 2018-2019)

Power, Season 6

To launch the final season of cable television’s second most watched show, my team & I conceptualized and executed the full creative and social strategy focusing on the drama and tension leading up to the jaw-dropping moments of the final season. Throughout the campaign, we: developed, executed, and tweaked-on-the-fly our content and social strategy – using community management and analytics to deliver strong assets, copywriting, and community management.